Video marketing has proven to be effective when it comes to getting your point across. The effectiveness of videos ultimately depends on the quality. A video with great quality can boost your company (check out my previous post: https://garymarketing.wordpress.com/2014/04/15/acquisition-attention-through-video-marketing/). On the other hand, a video with poor quality can have negative effects on your company. Although this is true, you don’t need thousands of dollars worth of equipment to create a video that comes with a punch!
Here are some general tips that can help you with your video:
- Equipment – A hi-tech camera is not required. The majority of smart phones come equipped with decent cameras.
- Lighting – Sufficient lighting is crucial when it comes to video quality. Check your surroundings before you shoot.
- Stability – “Shaky” videos are unappealing and unprofessional. Stabilization tools can be purchased online (Amazon)
- Sound – The integrated microphone on a smart phone does not pick up sounds from afar too well. As an alternative, microphone extensions can be purchased that can adapt to your device.
- Timeline – Before you start to shoot, write a script and plan your shots. Planning rather than shooting on the fly will save you time and money.
Personally, visual aides are more effective than words when it comes to grabbing my attention. I am assuming the majority of consumers behave similarly. The popular saying, “A picture is worth a thousand words” is extremely relevant when it comes to internet marketing. Imagine the effectiveness of a video. The number of people watching videos online now-a-days is increasing rapidly. Don’t believe me? Take a gander at YouTube’s recent statistics!
- One billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube
- 100 hours of video are uploaded to YouTube every minute
- YouTube reaches more US adults ages 18-34 than any cable network
- Mobile makes up almost 40% of YouTube’s global watch time
It is not surprising that YouTube is the second largest search engine. Text will always be essential, but the use of video marketing can add value and put some emphasis on what you and your company are trying to tell your target market. There are four types of videos that can help your company: Company profiles, product demonstrations, testimonials, and video series (e.g. short advertisements, tutorials). All in all, these videos can boost brand awareness, reputation, and credibility.
Let’s take a look Taco bell’s advertisement series on YouTube
The company actively posts content on YouTube when they launch new products. In this particular piece of the video series, Taco Bell cleverly pushes their happy hour deal. The video is amusing, entertaining, and effective.